DEEP CANVASS WITH US
A Different Way to Canvass
We use the power of personal stories to connect emotionally with voters and motivate them to vote.
Our conversations frame voting as a way to take care of the people we love. This approach of centering of love – through long-form conversations about the people in our lives – is proven to have an impressive impact on voter turnout and motivation.
Personal stories are at the heart of our approach.
We connect the act of voting to the people in our lives. We do this by sharing stories about the people in our lives and inviting voters to do the same. Sharing personal stories also allows us to develop meaningful connections with voters based on empathy and respect – the basis for honest and effective conversations.
Who are the voters we talk to?
We engage unlikely voters.
Engaging unlikely voters (or low-propensity voters), who have sat out at least one of the previous three presidential elections, is key to preserving democracy. Unfortunately, they are also the very people conventional campaigns and operations often consider too costly to reach.
Beginning in Fall 2025, we’ve begun working in Harrisburg, Pennsylvania. A couple hours west of Philadelphia, Harrisburg is the state capital. It’s also the biggest city in Pennsylvania’s Tenth Congressional District, and offers one of our best chances to stop Trumpism.
We’ve made local connections thanks to engaged volunteers who live in the area. We’re excited to partner with groups and individuals there and train them on deep canvassing.
Our strategy represents one of the most effective, yet under-resourced, pathways to protecting democracy and increasing civic engagement. We know this strategy works with constituencies like ours, who are often ignored or deprioritized by traditional canvassing operations. Our results prove that these voters and our approach are worth the investment.
WHAT TO EXPECT WHEN YOU DEEP CANVASS WITH US
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Attend a Story Workshop to craft your personal story and get trained on how to establish meaningful connections with voters.
When you sign up to canvass we prepare you with our signature training, a Storytelling Workshop, that prepares you to have the quality conversations that engage and move people to action. Our deep canvassing approach is targeted and effective and we’ll make sure you know what you're doing.The purpose of the Story Workshop is to craft your personal story and to learn how to use that story to motivate voters. We don’t just hand you a list of voters and a script. Our dedicated coaching team equips you with the tools you need to reach and activate unlikely voters through meaningful, effective conversations.
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The first three times you canvass with us, you’ll be asked to do a story workshop before each canvass.
You’ll be offered extra coaching between sessions as well.
Once you’re an experienced canvasser, we’ll ask you to join our experienced canvasser group. This group skips the training sessions and has only a short briefing before spending more time knocking doors.
You’ll also likely be invited to join the coaching team either as a coach or as an “experienced canvassing partner” (ECP) who helps coaches support newer canvassers.